{"title":"NEW ARRIVALS - MEN","description":"\u003cp\u003eThe latest additions to the collection.\u003c\/p\u003e","products":[{"product_id":"journal-button-front-blazer","title":"JOURNAL Button Front Blazer","description":"\u003cp data-start=\"283\" data-end=\"363\"\u003eA relaxed blazer shaped with ease, structure and a quietly oversized silhouette.\u003c\/p\u003e\n\u003cp data-start=\"365\" data-end=\"597\"\u003eCrafted in handwoven linen twill, the fabric carries a natural texture and gentle fluidity that soften the tailored form. The easy proportions and relaxed fit create an effortless balance between refinement and everyday wearability.\u003c\/p\u003e\n\u003cp data-start=\"599\" data-end=\"822\"\u003eFront patch pockets introduce a subtle workwear influence, grounding the silhouette with understated utility, while the interior is finished with a handwoven cotton mini-check lining that adds an unexpected layer of detail.\u003c\/p\u003e\n\u003cp data-start=\"824\" data-end=\"975\"\u003eWoven in small batches by artisan clusters in Fulia, West Bengal, the fabric softens beautifully with time while retaining its character and structure.\u003c\/p\u003e\n\u003cp data-start=\"977\" data-end=\"1075\"\u003eDesigned to layer easily over dresses, relaxed shirts or softly tailored separates across seasons.\u003c\/p\u003e","brand":"O\u0026O","offers":[{"title":"XS \/ Lagoon Blue","offer_id":47524039164124,"sku":"001.2026.W08.LB.XS","price":18000.0,"currency_code":"INR","in_stock":false},{"title":"XS \/ Ochre Earth","offer_id":47524039196892,"sku":"001.2026.W08.OE.XS","price":18000.0,"currency_code":"INR","in_stock":false},{"title":"S \/ Lagoon Blue","offer_id":47524038967516,"sku":"001.2026.W08.LB.S","price":18000.0,"currency_code":"INR","in_stock":false},{"title":"S \/ Ochre Earth","offer_id":47524039000284,"sku":"001.2026.W08.OE.S","price":18000.0,"currency_code":"INR","in_stock":false},{"title":"M \/ Lagoon Blue","offer_id":47524039098588,"sku":"001.2026.W08.LB.M","price":18000.0,"currency_code":"INR","in_stock":false},{"title":"M \/ Ochre Earth","offer_id":47524039131356,"sku":"001.2026.W08.OE.M","price":18000.0,"currency_code":"INR","in_stock":false},{"title":"L \/ Lagoon Blue","offer_id":47524039229660,"sku":"001.2026.W08.LB.L","price":18000.0,"currency_code":"INR","in_stock":false},{"title":"L \/ Ochre Earth","offer_id":47524039262428,"sku":"001.2026.W08.OE.L","price":18000.0,"currency_code":"INR","in_stock":false},{"title":"XL \/ Lagoon Blue","offer_id":47524039033052,"sku":"001.2026.W08.LB.XL","price":18000.0,"currency_code":"INR","in_stock":false},{"title":"XL \/ Ochre Earth","offer_id":47524039065820,"sku":"001.2026.W08.OE.XL","price":18000.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/7092\/6812\/files\/154.jpg?v=1780490464"},{"product_id":"solitude-double-pocket-shirt","title":"SOLITUDE Double Pocket Shirt","description":"\u003cp data-start=\"0\" data-end=\"101\"\u003eA modern short sleeve shirt shaped through clean proportions, natural texture and understated detail.\u003c\/p\u003e\n\u003cp data-start=\"103\" data-end=\"397\"\u003eCut in an easy silhouette with double chest pockets, the Solitude Shirt balances utility with quiet sophistication. The naturally textured khadi linen gives the fabric depth and character, while the structured yet breathable handfeel makes it ideal for warmer days and effortless everyday wear.\u003c\/p\u003e\n\u003cp data-start=\"399\" data-end=\"533\"\u003eThe sharp collar and considered proportions lend the style a refined ease that moves comfortably between relaxed and dressed settings.\u003c\/p\u003e\n\u003cp data-start=\"535\" data-end=\"626\"\u003eFinished with black mussel shell buttons that add subtle contrast and depth to the garment.\u003c\/p\u003e\n\u003cp data-start=\"628\" data-end=\"718\"\u003eThe fabric is handwoven in small batches by skilled artisans in Fulia, West Bengal, India.\u003c\/p\u003e\n\u003cp data-start=\"720\" data-end=\"781\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDesigned for comfort, longevity and timeless modern dressing.\u003c\/p\u003e","brand":"O\u0026O","offers":[{"title":"S \/ Rice Paper White","offer_id":47524193206492,"sku":"001.2026.M04.RP.S","price":6400.0,"currency_code":"INR","in_stock":false},{"title":"S \/ Dusk Blue","offer_id":47524193239260,"sku":"001.2026.M04.PB.S","price":6400.0,"currency_code":"INR","in_stock":false},{"title":"M \/ Rice Paper White","offer_id":47524193337564,"sku":"001.2026.M04.RP.M","price":6400.0,"currency_code":"INR","in_stock":false},{"title":"M \/ Dusk Blue","offer_id":47524193370332,"sku":"001.2026.M04.PB.M","price":6400.0,"currency_code":"INR","in_stock":false},{"title":"L \/ Rice Paper White","offer_id":47524193403100,"sku":"001.2026.M04.RP.L","price":6400.0,"currency_code":"INR","in_stock":false},{"title":"L \/ Dusk Blue","offer_id":47524193435868,"sku":"001.2026.M04.PB.L","price":6400.0,"currency_code":"INR","in_stock":false},{"title":"XL \/ Rice Paper White","offer_id":47524193468636,"sku":"001.2026.M04.RP.XL","price":6400.0,"currency_code":"INR","in_stock":false},{"title":"XL \/ Dusk Blue","offer_id":47524193501404,"sku":"001.2026.M04.PB.XL","price":6400.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/7092\/6812\/files\/5_256af405-1d12-4df2-8c11-22002bf24384.jpg?v=1780475344"},{"product_id":"story-henley-shirt","title":"STORY Henley Shirt","description":"\u003cp data-start=\"0\" data-end=\"76\"\u003eA refined everyday shirt designed with quiet ease and understated character.\u003c\/p\u003e\n\u003cp data-start=\"78\" data-end=\"377\"\u003eCut in a relaxed silhouette with a band collar and single chest pocket, the Story Henley Shirt brings together clean structure and softness through its fine striped handwoven cotton. The lightweight fabric and easy proportions make it especially suited for warm days, travel and effortless layering.\u003c\/p\u003e\n\u003cp data-start=\"379\" data-end=\"496\"\u003eFinished with natural shell buttons at the front placket and sleeve cuffs, the detailing remains subtle and timeless.\u003c\/p\u003e\n\u003cp data-start=\"498\" data-end=\"624\"\u003eThe fabric has a breathable, lived-in handfeel and is woven in small batches by skilled artisans in Fulia, West Bengal, India.\u003c\/p\u003e\n\u003cp data-start=\"626\" data-end=\"715\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDesigned to move easily through everyday life — from slow mornings to evening gatherings.\u003c\/p\u003e","brand":"O\u0026O","offers":[{"title":"Pepper Brown Str. \/ S","offer_id":47524206051548,"sku":"001.2026.M05.PB.S","price":5800.0,"currency_code":"INR","in_stock":false},{"title":"Pepper Brown Str. \/ M","offer_id":47524206117084,"sku":"001.2026.M05.PB.M","price":5800.0,"currency_code":"INR","in_stock":false},{"title":"Pepper Brown Str. \/ L","offer_id":47524206149852,"sku":"001.2026.M05.PB.L","price":5800.0,"currency_code":"INR","in_stock":false},{"title":"Pepper Brown Str. \/ XL","offer_id":47524206182620,"sku":"001.2026.M05.PB.XL","price":5800.0,"currency_code":"INR","in_stock":false},{"title":"Indigo Blue Str. \/ S","offer_id":47524206215388,"sku":"001.2026.M05.IB.S","price":5800.0,"currency_code":"INR","in_stock":false},{"title":"Indigo Blue Str. \/ M","offer_id":47524206280924,"sku":"001.2026.M05.IB.M","price":5800.0,"currency_code":"INR","in_stock":false},{"title":"Indigo Blue Str. \/ L","offer_id":47524206313692,"sku":"001.2026.M05.IB.L","price":5800.0,"currency_code":"INR","in_stock":false},{"title":"Indigo Blue Str. \/ 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data-testid=\"conversation-turn-151\" data-scroll-anchor=\"false\" data-turn=\"user\"\u003e\u003c\/section\u003e\n\u003cdiv class=\"contents\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\" data-turn-id-container=\"request-69f95c68-644c-83a3-b282-b959822c5b85-4\" data-is-intersecting=\"true\"\u003e\n\u003cdiv class=\"relative w-full overflow-visible\"\u003e\n\u003csection class=\"text-token-text-primary w-full focus:outline-none has-data-writing-block:pointer-events-none [\u0026amp;:has([data-writing-block])\u0026gt;*]:pointer-events-auto R6Vx5W_threadScrollVars scroll-mb-[calc(var(--scroll-root-safe-area-inset-bottom,0px)+var(--thread-response-height))] scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-69f95c68-644c-83a3-b282-b959822c5b85-4\" data-turn-id-container=\"request-69f95c68-644c-83a3-b282-b959822c5b85-4\" data-testid=\"conversation-turn-152\" data-scroll-anchor=\"false\" data-turn=\"assistant\"\u003e\n\u003cdiv class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\"\u003e\n\u003cdiv class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\"\u003e\n\u003cdiv class=\"flex max-w-full flex-col gap-4 grow\"\u003e\n\u003cdiv data-message-author-role=\"assistant\" data-message-id=\"f6aae66a-cd56-49ab-8157-d8e1f906c2c9\" dir=\"auto\" data-message-model-slug=\"gpt-5-5\" class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+\u0026amp;]:mt-1\" data-turn-start-message=\"true\" tabindex=\"0\"\u003e\n\u003cdiv class=\"flex w-full flex-col gap-1 empty:hidden\"\u003e\n\u003cdiv class=\"markdown prose dark:prose-invert wrap-break-word w-full light markdown-new-styling\"\u003e\n\u003cp data-start=\"0\" data-end=\"85\"\u003eA relaxed open collar shirt designed for ease, texture and understated individuality.\u003c\/p\u003e\n\u003cp data-start=\"87\" data-end=\"421\"\u003eCut in an easy silhouette with a concealed front placket, the Sojourn Shirt brings together quiet structure and artisanal detail through its broken stripe jamdhani handwoven fabric. The open collar lends the style an effortless sophistication, making it especially suited for warm days, travel and evenings by the coast or city alike.\u003c\/p\u003e\n\u003cp data-start=\"423\" data-end=\"540\"\u003eFinished with natural shell buttons hidden beneath the placket, the detailing remains clean, refined and understated.\u003c\/p\u003e\n\u003cp data-start=\"542\" data-end=\"790\"\u003eThe lightweight cotton fabric is handwoven in small batches by skilled artisans in Burdwan, West Bengal, India. The subtle jamdhani loom embroidery creates an irregular broken stripe effect that adds depth, texture and quiet character to the cloth.\u003c\/p\u003e\n\u003cp data-start=\"792\" data-end=\"848\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDesigned for lived-in ease and modern everyday dressing.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"O\u0026O","offers":[{"title":"Rice Paper White \/ S","offer_id":47524214997212,"sku":"001.2026.M09.RP.S","price":7500.0,"currency_code":"INR","in_stock":false},{"title":"Rice Paper White \/ M","offer_id":47524215062748,"sku":"001.2026.M09.RP.M","price":7500.0,"currency_code":"INR","in_stock":false},{"title":"Rice Paper White \/ L","offer_id":47524215095516,"sku":"001.2026.M09.RP.L","price":7500.0,"currency_code":"INR","in_stock":false},{"title":"Rice Paper White \/ XL","offer_id":47524215128284,"sku":"001.2026.M09.RP.XL","price":7500.0,"currency_code":"INR","in_stock":false},{"title":"Indigo Teal \/ S","offer_id":47524215161052,"sku":"001.2026.M09.IT.S","price":7500.0,"currency_code":"INR","in_stock":false},{"title":"Indigo Teal \/ M","offer_id":47524215226588,"sku":"001.2026.M09.IT.M","price":7500.0,"currency_code":"INR","in_stock":false},{"title":"Indigo Teal \/ L","offer_id":47524215259356,"sku":"001.2026.M09.IT.L","price":7500.0,"currency_code":"INR","in_stock":false},{"title":"Indigo Teal \/ XL","offer_id":47524215292124,"sku":"001.2026.M09.IT.XL","price":7500.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/7092\/6812\/files\/178_64172286-5f3c-4462-911e-1481f2473f8b.jpg?v=1780471597"},{"product_id":"sublimal-asymmetric-placket-shirt","title":"SUBLIMAL Asymmetric Placket Shirt","description":"\u003cp data-start=\"0\" data-end=\"74\"\u003eA refined everyday shirt shaped through subtle asymmetry and quiet detail.\u003c\/p\u003e\n\u003cp data-start=\"76\" data-end=\"400\"\u003eCut in a relaxed silhouette with a single chest pocket, the Sublimal Shirt is defined by its asymmetric neckline and placket — bringing an understated sense of individuality to an otherwise timeless form. The uneven handwoven stripes add further depth and movement to the piece, making it feel both grounded and distinctive.\u003c\/p\u003e\n\u003cp data-start=\"402\" data-end=\"531\"\u003eThe long sleeves and easy proportions allow the shirt to move effortlessly between everyday dressing, travel and slower evenings.\u003c\/p\u003e\n\u003cp data-start=\"533\" data-end=\"639\"\u003eFinished with natural shell buttons at the sleeves and cuffs, the detailing remains clean and understated.\u003c\/p\u003e\n\u003cp data-start=\"641\" data-end=\"780\"\u003eThe khadi cotton fabric has a breathable, textured handfeel and is woven in small batches by skilled artisans in Fulia, West Bengal, India.\u003c\/p\u003e\n\u003cp data-start=\"782\" data-end=\"840\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eDesigned for ease, character and modern lived-in dressing.\u003c\/p\u003e","brand":"O\u0026O","offers":[{"title":"Burnt Butter Str. \/ S","offer_id":47524236361948,"sku":"001.2026.M06.BB.S","price":6600.0,"currency_code":"INR","in_stock":false},{"title":"Burnt Butter Str. \/ M","offer_id":47524236427484,"sku":"001.2026.M06.BB.M","price":6600.0,"currency_code":"INR","in_stock":false},{"title":"Burnt Butter Str. \/ L","offer_id":47524236460252,"sku":"001.2026.M06.BB.L","price":6600.0,"currency_code":"INR","in_stock":false},{"title":"Burnt Butter Str. \/ XL","offer_id":47524236493020,"sku":"001.2026.M06.BB.XL","price":6600.0,"currency_code":"INR","in_stock":false},{"title":"Forest Green Str. \/ S","offer_id":47524236525788,"sku":"001.2026.M06.FG.S","price":6600.0,"currency_code":"INR","in_stock":false},{"title":"Forest Green Str. \/ M","offer_id":47524236591324,"sku":"001.2026.M06.FG.M","price":6600.0,"currency_code":"INR","in_stock":false},{"title":"Forest Green Str. \/ L","offer_id":47524236624092,"sku":"001.2026.M06.FG.L","price":6600.0,"currency_code":"INR","in_stock":false},{"title":"Forest Green Str. \/ XL","offer_id":47524236656860,"sku":"001.2026.M06.FG.XL","price":6600.0,"currency_code":"INR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0799\/7092\/6812\/files\/1_3d346a55-32c3-41c3-9f8c-8ffc72f734b4.jpg?v=1780470637"},{"product_id":"journey-chore-jacket","title":"JOURNEY Chore Jacket","description":"\u003cp data-start=\"0\" data-end=\"117\"\u003eA refined interpretation of the classic chore jacket, designed with quiet structure and everyday versatility in mind.\u003c\/p\u003e\n\u003cp data-start=\"119\" data-end=\"422\"\u003eCut in a relaxed yet considered silhouette, the Journey Chore Jacket balances utility with understated sophistication. Three outer pockets and two inner pockets bring functionality to the style, while selvedge detailing along the back yoke and sleeves adds subtle character and craftsmanship-led detail.\u003c\/p\u003e\n\u003cp data-start=\"424\" data-end=\"654\"\u003eThe handwoven linen twill has a rich tactile quality with a beautiful weight and natural texture that softens gently with wear while retaining structure. 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